Vote for @BarackObama!

By: Kimberly Cervone

It has been noted by hundreds of observers that President Barack Obama has an impeccable presence on the Internet, through social media. The role of social media and the Internet played a huge role in Obama’s success during the presidential campaign, post-inauguration and still today. “Obama decided that he wants to make social media tools a permanent part of his political strategy.” [1] Obama’s promise to the people was to be an easily accessible president through social media. His image and ideas were all over Twitter, Facebook, MySpace, YouTube, and the blogosphere.

Barack Obama joined Twitter in April 2007 prior to the election. During the campaign there was an abundance of Twitter use by Obama, he updated his account at least once a day with news, information and videos.  Soon after his inauguration the @BarackObama account seemed to be less of a priority and the @WhiteHouse account became the main focus. The Obama Team tweets constantly from this account.

 

Obama’s usage of Facebook and MySpace during the campaign was to reach out to Obama’s social media followers. “Barack Obama has made history with his Facebook/MySpace usage.”[2] Since MySpace has slowly become less used as a site in general. His Facebook updates are still flowing with newsfeeds, videos, links, and pictures. Barack Obama is the number one most “liked” page on Facebook. Obama’s inauguration was posted on Facebook, and was viewed by millions of people.

During the campaign Obama used YouTube to add touching stories and to give people a look at his personal life behind the scenes. These efforts were beneficial because they were both personal and very active. Although Obama does still use his personal account, most of the posts come from the user The White House Channel. Practically, every day a new video is posted, whether it is his weekly video addresses, live video press conferences and town halls. These are much more effective as easily accessible visuals, then a simple radio address. These videos have certainly increased his social media press conference.

During the 2008 Presidential Campaign, both candidates had a strong blogging presence. Post-inauguration, Obama worked from two primary blogs Organizing for America Blog, and The White House Blog. The Barack Obama Team frequently updates both of these blogs. However, it has been discussed on numerous sites that the people see a personal post from Obama himself every now and then, rather then his team.

Barack Obama’s use of social media has been phenomenal.  He started with a strong online presence, and his image continues to flourish. With the help of his team, Obama will be remembered for his great quantity of social media use.

 

Resources:

Ostrow, Adam. “How Will President Obama Use His Massive Social Media Influence?” Social Media News and Web Tips – Mashable – The Social Media Guide. Web. 11 Nov. 2010. <http://mashable.com/2008/11/05/obama-social-media/&gt;.

Parr, Ben. “Obama: Does He Pass the Social Media Test?” Social Media News and Web Tips – Mashable – The Social Media Guide. Web. 10 Nov. 2010. <http://mashable.com/2009/07/04/obama-social-media-scorecard/&gt;.

 


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Democracy and Citizenship

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