Want more GlobalSMAC?

Join the conversation today by following us on Twitter, @GlobalSMAC



SMAC Interactive


The Global SMAC explores our media habits. The video looks at humanities media habits from cave men to the Internet age. It can get a bit overwhelming listening and watching the video….but isn’t that point.


The Global SMAC hits the pavement to ask people about their knowledge of politics…that’s right you heard us right, we actually talked to people….in real life. What we found out might be disturbing to some.


The future is a scary place or at least it would be if our predictions came true. Before the video read our predictions below….you just might want to die now before this comes true.

In the year 2000…

–          The Presidential election of 2008 for the United States cost a combined total of $5.3 billion.

–          The LA Times recognizes Facebook as a viable advertising venue for local businesses.

–          Social Media is used by political campaigns to raise support for their candidate. It is largely a success.

–          Twitter is recognized by Starbucks patrons as something useful for civic engagement.

In the year 2010…

–          Facebook reaches 500 million users

–          Political campaigns look towards Social Media to build a grass roots campaign.

In the year 2012…

–          Arnold Schwarzenegger is elected to the United States Senate, largely in part to his superstar image created by a grass roots movement from Social Media outlets.

–          The Goldstein-Schwarzenegger Act of 2012 makes it possible for anyone of legal age to run for President of  the United States.

In the year 2020…

–          Google and Amazon merge creating Googazon.

–          To combat Googazon’s takeover of the advertising market, Facebook, Twitter and Apple create the Apple Universal.

–          Apple Universal creates Twitface by combining Twitter with Facebook.

–          Microsoft buys Youtube  for $70 billion.

In the Year 2030…

–          Microsoft develops a holographic communicator, making traditional phones and computers obsolete.

–          Microsoft successfully develops microchip implant that enables information to be accessed only by thinking.

–          Googazon becomes the undisputed tool used on the Internet for information.

–          Googazon and Microsoft develop Consumer Tracker, which makes decisions for people based on their actions.

–          The executive board of Apple Universal is appointed as the Intercommunications Chiefs of the FCC.

In the year 2040…

–          Microsoft reanimates Bill Gates’ personality in Apple Universal’s iBot.

–          The Bill Gates iBot runs for President, The Supreme Court upholds his right to run.

–          Lifebook is created. It aggregates all information about the user, including purchases, thoughts, and important decisions into one space.

–          McDonalds uses Lifebook to track customer’s purchases and suggest meal combinations for them.

–          Apple Universal launches a news branch based off of status updates and remarks coming from Twitface. It quickly becomes popular with Starbucks patrons.

In the year 2050…

–          The traditional medium of television has become extinct; the Internet is now the main provider of entertainment and information.

–          The iBot 5 Bill Gates wins a third Presidential term. The campaign cost is only $500 million.

–          Fox News and MSNBC form MS Fox, with all content being produced by anyone across the globe and compiled by only 100 employees.

–          CNN and ABC no longer exist, leaving MS Fox being the last of the news organizations.

In the year 2060…

–          Lifebook is bought by Googazon for $1.5 trillion.

–          The North American Federation is formed and mandates that all citizens be registered with Lifebook.

–          Googazon partners with McDonalds and Burger King to develop better customer service.

–          Voting for government officials becomes available only through Googazon accounts.

–          The Supreme Court of the NAF allows corporations to run for office.

–          Apple Universal is the first corporation to run for President. Apple Universal is defeated at the polls.

In the year 2070…

–          A record of 1,456 candidates run for President. The typical campaign only cost $10 million.

–          95% of the population votes in the elections, citing Googazon’s easy to use format and helpful reviews on candidates.

In the year 2080…

–          The General of Electric wins the Presidency in a landslide.

–          Campaigning is only done through Googazon and Apple Universal. Federal laws mandate that a candidate must have more than 5,000 reviews from a state to appear on the ballot.

–          MS Fox partners with Googazon to shut out Apple Universal from the news market. The Supreme Court rules that MS Fox and Googazon’s partnership constitutes a monopoly and is blocked.

–          Media is no longer divided up into categories like radio, television, and internet, but is now referred to as The Connection.

In the year 2090…

–          The average campaign cost only $100,000 due to the elimination of separate mediums on information.

–          Voting is done for you, based on your decisions, profile, and purchases, through Googazon’s Consumer Tracker.

–          It is common place for corporations to use their mascots as candidates for public office.

In the year 2100…

–          Burger King runs for president. The slogan “A Wopper for you, is a vote for me!” is used.

–          Mayor McCheese of McDonalds announces his bid for the presidency.

–          Record Burger sales are seen through Googazon’s Consumer Tracker.

–          The Supreme Court rules that it is cruel and unusual punishment to sever convict’s link with The Connection for the length of their sentence.

Tools To Be A Better Citizen

Want to be a better citizen?

Citizenship is part of democracy, with the world at our fingertips we have no excuse to stand by idly waiting for decisions to be made for us. The links below will help you sift through information and help you better navigate the media.

Follow the links to your freedom…

  • Find the News – The daily beast is a news source that you might have never seen before, its one of those hipster sites.
  • Know your government – This is a small time site that lets you read up on some issues and topics that are being debated right now. Good place to start, but be sure to check other places.
  • Understand the law – You can see the latest updates coming out of your government. Its a good way to keep tabs on them if you can handle reading the legal documents that are put out by the site.
  • Watch your media – This is just a site that lets you look at some trendy topics in social media, or get some interesting tips on how to be a savvy internet user.
  • Follow the SMAC – It is what it is. We have a Twitter
  • Watch for the SMAC – What kind of social media team would we be if we didn’t have any Youtube videos?
  • Get information from the House – The official word, useful, but don’t think this is the truth…it might not be, ever hear of Roswell?
  • Dissent from within the Twittersphere – The Iran twitter revolution was bad or good…this guy has mixed feelings.
  • Keep an eye on the fat cats – Careful here, but this can be a pretty useful site to find out some thing you didn’t know about, be sure to tweet it and keep your friends informed too.
  • The transformation – This is a book..We know its a little ridiculous to use something printed talking about the power of communities in an online space….nonetheless its quality.
  • The Social Sphere – It is a blog and that’s part of social media. This ones talks about the effectiveness of communities, the ideas they produce, and how they are turned into action.
  • Politics and Technology – Does technology like the Internet have any influence over politics?
  • Mashable – Social media can cause a wind to blow in the direction of politics.
  • Social Stats – I wouldn’t say this is a very educational site, but that doesn’t take away from the thing that are said.
  • Face News – ABC teamed up with Facebook for the midterm elections.
  • Project Virginia – Where Politics meets social media
  • The social media snapshot – A snapshot of the 2010 elections from a social media standpoint. A bit more serious than Social Stats above.
  • Prizes – How McCain planed to win the election…I guess he was too old to operate that sort of technology.
  • Mashing is good – 2 million tweets, did it do anything?
  • The infallible BBC – Iran and BBC, Why so hostile to each other?
  • Tweet of Freedom – Ask not what Twitter can do for you, Ask what you can do for the Twitter. Twitter: it did stuff for Iran.

Eric Ivanov

Giving You A SMAC Into The Future

This is the Global SMAC! We’re working to bring you into the future of Social Media And Citizenship.

The Global SMAC has the noble goal to slice through the noise and find out just how social media has pushed us in a new direction of participation in democracy and the community. You may think social media just includes Facebook and Twitter, but you’d be wrong. Social media is everything we know and love today. It is everything from Youtube, Twitter and Facebook, to Digg, iReport and Storify. The crown for some of the most savvy usage of social media must go to Barack Obama….although Her Majesty The Queen of England did just got a Facebook.

Global SMAC’s Mission: To research, delineate, and report the information about how social media and the Internet have shaped our opinions, perceptions, and attitude on politics and community involvement.

Citizenship and democracy go hand in hand, but our view of them is being altered because of digital mediums like the Internet, specifically social media. For politicians the question is no longer, How many people can I get to my rally? It has become, How many follows can I get on Twitter? How can I spread my message to places without spending millions of dollars in TV adds? Democracy relies on the participation of its citizens to function properly. The idea of democracy has not changed, we have.

Our ideas of participation have morphed into something very different than what our founding fathers could have ever conceived. The majority of Americans have moved off of the street corner and onto the web in an attempt to support their candidates. Global SMAC will explore the reasons for this shift in participation, and how it is changing American politics.

Do we now choose our leaders based on how many people create movies and remixes of them on Youtube? Has Twitter become the “winning” factor in political campaigns? Whatever the answer it really doesn’t change the fact that social media has become a driving force behind people’s decisions regarding politics, and how the country should be run.

This “revolution” is not just in the United States, but all over the globe. More and more people are chiming in on everything dealing with Western policies, and political regimes in countries like Iran. Examples of how social media has influenced participation in world events and local ones alike are explored by our researchers. From simple case studies a clear reason for how Twitter working in the “Iranian Revolution” or how much weight Youtube had during the elections in the United States between McCain and Obama.

The data found from the research conducted by Global SMAC will either support or overthrow the ideas that have been put forth by many people. Some questions that will be answered are as follows:

1. Has social media made the public apathetic about politics and democracy?

2. Are Social network sites contributing to the conversation or masking the true problems in society?

3. Has voting been affected by social media (have more people voted because they felt empowered by social media)?

4. Do people know more information about politics and the candidates, or have they become politically polarized?

5. Has social media given people a false sense of understanding about politics and issues around the globe?

Citizenship is part of democracy, but Global SMAC is treating it as a separate entity, focusing on the individual rather than the collective outcome of whole. A simple example is a blog, or a personal web page. The internet has allowed people to develop their own personalities online, and project their voice beyond the town square and into the global conversation.

Global SMAC will explore if one person’s thoughts actually have an affect on what others do an say. Is the social media they use an effective way to deliver their message to the public, or does their voice get cut down by bigger voices like major news networks?

It is through the use of social media that many people in today’s society have been able to “voice” their opinions. Major criticisms about that often cite that almost no internet traffic goes to the majority of the public blogs. Even if that were true, does it matter? Should the value of being a citizen be measured in the amount of popularity that you have? The Global SMAC says no. Everyone has a voice, and everyone should be able to tell their story.

Global SMAC is dedicated to delivering accurate up-to-date information that is relevant to everyone living in the digital age. To learn more follow us on Twitter, or subscribe to our channel on Youtube.

The Global SMAC

~Know Your Media

The Online World

Eric Ivanov