Where Politics meets Social Media?

By: Brian Molinari

With the increased popularity of Social Media, it seems like everyone is trying to tap that resource like a secret oil well. The problem is, now everyone knows! It seemed like at first this movement was predominantly in the youth. From there, Democrats had the upper hand, but now everyone has jumped into the race.

ProjectVirginia is a conservative effort aimed at taking back some of the social media world that seems to have been dominated by Barack Obama videos and democratic blogs. This conservative blog, with the tagline: “Where politics meets social media,” is not paid for by a specific campaign or party member(s).  At its basic function, this blog-based website tells the people of Virginia whats happening in the GOP party. It has blog posts with stories about politicians and their agendas but it also has a whole lot more under the surface.

ProjectVirginia uses Twitter and Facebook statuses and comments, as well as its main blog to increase awareness about politics. They are using social media to inform and attract grown adults, making them want to support the GOP. This also works in their favor when attracting young voters and civilians. Among all blogs on the internet, ProjectVirginia is ranked 1910. That is very successful considering  they focus mostly on Virginian conservatives.

During the 2008 Presidential campaign, McCain tried to launch an agenda on the web to spread word of his policies. They offered prizes and gifts for people who sent stories, links, and videos in supporting McCain across the internet. Little did they know,  they could host a blog, Twitter account, and Facebook page themselves. Believe it or not, this campaign for social media support did little to nothing when compared to Barack Obama’s social media blitz.

ProjectVirginia stretches their audience out by blogging about national issues, politicians, or ideas. One of the stories on the main page was actually a blog post about the relationship between John McCain and MTV’s “Snooki”. Yes, that’s right. McCain and ‘Snooki” are Twitter friends, posting tweets back and forth wishing the reality star a happy birthday and even diving into issues like taxes on tanning salons. This culture jam, mixing a former presidential candidate with a current reality tv star is something that has spawned from the current social media outbreak. In the past, there would be no communication between two people of these types. Now with Social Media, politicians can seek out new supporters by connecting with celebs through social media.

Websites and blogs like this should become more popular and they are finding out how to reach the emotions of party supporters. Politicians are realizing that they need to tap this well of untouched riches. Blogging is a great way to connect with new voters and old supporters. It offers easy ways to connect your blog with any other social media outlet, such as twitter and facebook. This social media barrage can help politicians spread the word about their policies, local gatherings, and also can be used to spread stories that may drum up support for their conservative cause. The blog offers up to the second access, and always has a place on the web for citizens to look at it now or in the future.

Resources:

http://www.web-strategist.com/blog/2008/11/03/snapshot-of-presidential-candidate-social-networking-stats-nov-2-2008/
http://www.washingtonpost.com/wp-dyn/content/article/2008/08/06/AR2008080603589_pf.html
http://www.wikio.com/sources/projectvirginia.com-HhOOo
http://projectvirginia.com/mccain-snooki-resume-tweeting-over-birthday/
http://twitter.com/projectvirginia